Key Results (6-Month Outcomes)

  • 178% increase in Google Search clicks (~6,000 additional visits).
  • 118% increase in impressions, 44% Avg Position increase, 28% CTR boost.
  • 189 keywords ranked in the Top 10 search results.
  • Overall keyword ranking improved by 429 points.

Quick Metrics Snapshot

  • +178% Search Clicks
  • +118% Search Impressions
  • 189 Top-10 Keywords
  • +429 Overall Ranking Points

Client Overview

Skort Obsession – Niche ecommerce retailer focused on women’s skorts (online store struggling to compete broadly).

Business Challenge

  • Low organic traffic despite quality products.
  • High competition from larger apparel brands.
  • Limited keyword rankings, reducing visibility.

Impact

  • Major boost in organic search visibility.
  • More potential customers discovering the store.
  • Stronger competitive position vs larger retailers.

Strategy Summary

On-Page Optimization:

  • Optimized product pages with high-value keywords in titles, descriptions, and meta tags.
  • Enhanced product descriptions for engagement and SEO.
  • Added structured data (schema markup) to improve CTR.

Collection Page Optimization:

  • Organized products into relevant categories for better search relevance.
  • Applied keyword-focused content to collection pages.

High-Quality Content:

  • Created SEO-optimized content for products and collections.
  • Published blog posts and guides linking to products, boosting internal traffic.

Internal Linking Strategy:

  • Connected product pages, collections, and blog posts to improve navigation and SEO relevance.
  • Used keyword-rich anchor text to reinforce SEO.
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