Case Study: Beach Ride Rentals

Client: Beach Ride Rentals
Industry: Golf Cart Rentals
Location: Clearwater Beach, Florida

Overview:

Beach Ride Rentals, a golf cart rental service in Clearwater Beach, aimed to boost its online visibility and drive more organic traffic to its website. Despite offering quality services and being in a prime location, they faced challenges in capturing search engine visibility, leading to less than optimal website traffic and bookings. They turned to MapToppers for a comprehensive local SEO strategy to enhance their search performance.

Challenges

Low Search Visibility: Despite being a well-regarded local business, Beach Ride Rentals struggled to rank prominently for relevant local search terms.
Limited Organic Traffic: The website was not generating enough organic traffic to meet business goals.
Competition: The local market for golf cart rentals is highly competitive, making it difficult to stand out

Strategy and Execution:

To address these challenges, MapToppers implemented a multi-faceted local SEO strategy that included On-Page Optimization, Technical SEO, Local SEO, and Link Building. Each of these areas was critical to driving significant improvements in the client’s search engine performance.

1. On-Page Optimization:

Keyword Research:

Conducted in-depth keyword research to identify high-value local keywords relevant to Beach Ride Rentals’ services, such as “Clearwater Beach golf cart rentals” and “golf cart rental near me.”

Content Optimization:

Optimized existing content and created new, high-quality content focused on targeted keywords. This included optimizing meta titles, descriptions, headers, and content across key pages.
We implemented schema markup to enhance search engine understanding of the site’s content, leading to improved SERP features like rich snippets.

User Experience (UX):

Given the high percentage of mobile searches, we have enhanced the overall user experience by improving site navigation, ensuring fast load times, and making the website mobile-friendly.

2. Technical SEO Optimization:

Site Audit and Fixes:

Performed a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.

Website Speed:

Improved page load speed by optimizing images, enabling browser caching, and minimizing code. This not only improved user experience but also contributed to better rankings.

Mobile Optimization:

Ensured the website was fully optimized for mobile devices, as a large portion of Beach Ride Rentals’ audience accesses the site via smartphones. This included responsive design improvements and mobile-specific optimizations.

Secure Website:

Implemented HTTPS across the entire site to ensure security, which also positively impacted SEO performance.

3. Local SEO Strategy:

Google Business Profile Optimization:

Fully optimized the Google Business Profile for Beach Ride Rentals by updating all relevant information, adding high-quality images, and consistently posting engaging content.

Local Listings:

Ensured consistent and accurate business information across all local directories and citation sites. This included listings on platforms like Yelp, Bing Places, and Apple Maps.

Review Management:

Implemented a review generation strategy to encourage satisfied customers to leave positive reviews. This helped improve the business’s reputation and visibility in local searches.

Localized Content Creation:

Created content specifically targeting local search intent, such as blog posts about local events and attractions, integrating relevant local keywords to capture nearby search traffic.

4. Link Building:

Local Backlinks:

Developed a targeted link-building strategy to acquire high-quality local backlinks. This included partnerships with local businesses, guest posting on relevant local blogs, and getting listed in local business directories.

Content Outreach:

Conducted outreach campaigns to secure backlinks from local news outlets and community websites, which helped establish Beach Ride Rentals as a trusted local authority in the golf cart rental industry.

Results:

The strategic approach adopted by MapToppers led to impressive results over a six-month period:

99% Increase in Google Search Console Clicks

Beach Ride Rentals saw a significant 99% increase in clicks, translating to 3600 additional visits from organic search.

18% Increase in Impressions an 69% Increase in CTR

The number of impressions increased by 35%, indicating that more people were seeing Beach Ride Rentals in search results.

65 Keywords in the Top 10

A total of 65 relevant keywords reached the top 10 positions in search engine results, greatly enhancing visibility and discoverability.

Overall Keywords Ranking Improvement

The cumulative keyword ranking improved by 289 points, reflecting widespread gains across multiple search terms.

Conclusion

By implementing a robust and targeted local SEO strategy, MapToppers successfully elevated Beach Ride Rentals’ online presence, driving more organic traffic and improving overall search performance. The comprehensive approach, focusing on on-page optimization, technical SEO, local SEO, and link building, helped Beach Ride Rentals stand out in a competitive market, ultimately contributing to increased bookings and business growth.

Ready to Get Online?

Contact MapToppers, the top Denver SEO company and Denver SEO agency to take your business to the next level.